Interest is heating up a little about TheWebService’s latest offering, route optimization (or optimisation) as a service.  TheWebService was even up for an award last night for “most innovative service” for the productat the ICT Awards.  So I thought I’d give a little run-down of what it actually is and what the benefits are to business.  It’s also on the Postcode Anywhere site on the route optimisation tab (there’s more info there); there’s a free trial to download and have a play with.

What is route optimization/optimisation?

Route optimization finds the best possible route along more than one stopping-off point.  It can cut journey times, petrol use and petrol costs by up to 30%.  It’s clear that for any haulage company, it makes sense to route-optimize.

What has this got to do with cloud computing?

The route optimization software offered by TheWebService is available over the Internet, so it’s a classic example of how delivering web services over the cloud can deliver added value for SMEs.  The service is available for a few pence/cents per use, so when you consider it saves a few hundred pounds/dollars every time you plan a route you can see the ROI is very impressive indeed.

So if you’ve got a haulage company, or ever have to make deliveries along several stopping-off points, then the benefits of this route-op logistics routing software over the Internet is obvious.

Transport Logistics

There are a few other solutions on the Internet, but I don’t believe they offer such a comprehensive, cure-all solution.  What’s more, TheWebService/PostcodeAnywhere solution is the only one to offer pay-per-use, so it doesn’t matter if you only make one trip a year – a few clicks, a few pence/cents, and you’ll save hundreds of dollars/pounds, whether you want to plan the best or fastest route for your lorry, or even how to visit all your relatives over Christmas in one night…

I reckon it’s worth a try!


We all hate smarmy politicians who mess up your country’s economy, become a figure of fun and refuse to stand down. Here in the UK at least, crap politicians outnumber smiles, affordable houses and loaves of bread by a factor of ten to one.

One of Prime Minister Gordon Brown’s nicknames is “Mr Bean.” Now, whether or not you’re familiar with who this Mr Bean character is, you can probably guess that being named after any vegetable (or pulse) is Not A Good Thing. (But at least he has a pulse, take note President number 44). Brown’s on the way out, and… The Web Service is here to help.

To that end, has rolled out some cutting-edge technology to make sure Brown makes one final positive move; we’ve used our software to calculate the route to his nearest Job Centre.

This isn’t as flippant as it may seem. If he takes our advice, it could well be the only positive thing he does for the UK. We’ve estimated that our route optimization service could save small to medium sized businesses literally hundreds of thousands of dollars in saved petrol costs. This is good news for anyone who’s worried about the environment and better news for businesses who are feeling the pinch due to the heavy increases in fuel costs.

So let’s see Gordon do the honourable thing and save the Exchequer a few pounds before he goes. Here’s the route, Mr Brown:

1.Head west toward A3214/Buckingham Palace Rd
2.Turn left at A3214/Buckingham Palace Rd
Continue to follow A3214
3.Turn left at Pimlico Rd
4.Turn slightly right at B313/Ebury Bridge Rd
5.Turn left at A3216/Chelsea Bridge Rd
Continue to follow A3216
6.At Queen’s Circus, take the 3rd exit onto Prince of Wales Drive
7.Turn left at Beechmore Rd
8.Turn left at Warriner Gardens

The route might be so simple a half-witted ape could follow it, but if you do get lost you can always do a U-turn.

Here are some further details about TheWebService’s route optimization service.